Privacy Policy

1. General information

Base 12 AS, company registration number 930 002 615, ("Base 12", "we" or "us") is dedicated to protecting the personal data of our customers and all visitors to our websites.

We use cookies to provide you with the best possible experience. See section 7 below for details.

This policy covers all personal data collected and used by Base 12 in connection with the Markular platform. If you do not agree to this policy, we ask you to please not use our services or provide us with your personal data.

In this privacy policy, "personal data" refers to any information relating to an identified or identifiable individual. Base 12 adheres to European data protection laws, including the General Data Protection Regulation (GDPR).

We may update this policy periodically. Please revisit this page to stay informed about how we handle personal data.

2. When do we collect personal data?

We collect personal data in the following scenarios:

  • When you explore our websites
  • When you create an account
  • When you subscribe to our services
  • When you communicate with us via email or other channels
  • When you sign up for our newsletter
  • When you register for a seminar or event
  • When you visit our offices

3. What types of personal data do we collect?

The personal data we collect depends on how you interact with us:

  • When you contact us via email, phone, or text, we collect communication data.
  • When you visit our websites, we may collect technical data such as IP address, browser type, referring URL, and usage data (see section 7 for more on cookies).
  • When you register for an account, subscribe to services, or sign up for newsletters, we collect the information you provide, such as your name, email, phone number, company name, and title.
  • When you visit our offices, we may collect your name and company affiliation for security purposes.

4. Why do we collect personal data and what is the legal basis?

We process personal data for the following purposes:

Responding to inquiries and communicating with prospects

Data: Name, email, phone, company

Basis: Legitimate Interest

Account management, invoicing, and provision of services

Data: Name, email, phone, company, payment details

Basis: Contractual

Marketing activities, newsletters, and events

Data: Name, email, phone, company

Basis: Consent

Website improvement and analytics

Data: IP address, browser data, usage data

Basis: Legitimate Interest

Security and visitor management

Data: Name, company

Basis: Legitimate Interest

5. Who has access to your personal data?

We do not sell your personal data. Access to personal data is limited to:

  • Employees within Base 12 who need it for their roles
  • Trusted third-party service providers bound by data processing agreements (e.g., hosting providers, CRM systems, analytics tools)

We ensure all third-party providers comply with GDPR and provide adequate levels of data protection. In certain cases, data may be transferred outside the EU/EEA, but only when adequate safeguards are in place (e.g., Standard Contractual Clauses).

6. How long do we store personal data?

We retain personal data only as long as necessary for the purposes outlined in this policy:

  • Customer data: Retained for the duration of the business relationship and for a reasonable period afterward for legal and accounting purposes.
  • Marketing data: Retained until you withdraw consent.
  • Website analytics data: Retained for up to 26 months.
  • Visitor logs: Retained for up to 30 days.

7. Cookies

We use cookies on our websites to enhance your browsing experience, analyse website traffic, and personalise content.

Types of cookies we use:

  • Essential cookies: Required for the website to function properly.
  • Analytics cookies: Help us understand how visitors interact with our website.
  • Marketing cookies: Used to deliver relevant advertisements and track campaign effectiveness.

You can manage your cookie preferences through your browser settings or through our cookie consent tool.

8. Your rights

Under GDPR, you have the following rights regarding your personal data:

  • Right of access: Request a copy of the personal data we hold about you.
  • Right to rectification: Request correction of inaccurate or incomplete data.
  • Right to erasure: Request deletion of your personal data under certain conditions.
  • Right to restrict processing: Request that we limit how we use your data.
  • Right to data portability: Request your data in a structured, commonly used format.
  • Right to object: Object to processing based on legitimate interest or for marketing purposes.
  • Right to withdraw consent: Withdraw consent at any time for processing based on consent.

To exercise any of these rights, please contact us using the details in section 10.

9. Data security

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

10. Contact us

If you have questions about this privacy policy, want to exercise your rights, or have concerns about how we handle your personal data, please contact us:

Base 12 AS
Nedre Banegate 41, 4014 Stavanger, Norway
Email: hello@markular.com

You may also contact the Norwegian Data Protection Authority (Datatilsynet) if you have complaints regarding our processing of your personal data.